Now that the dust has settled, veteran smartphone maker HTC can breathe a bit easier knowing that its latest flagship, the HTC 10, has been officially announced and is about to take its impending charge into the hands of consumers worldwide. For the company – which has been on shaky ground for some time due to stiff competition – it’s a new direction that’ll hopefully bring them back to good fortunes, to the days when they were largely regarded as the premier force in the Android space.
One of the more delightful aspects of the HTC 10 is its updated design, which again is a testament to the company’s meticulous approach when it comes to design. They’ve always been highly esteemed in the industry, producing slick looking devices that have been seared into the hearts and minds of smartphone fans all throughout the world. However, the more we think about the HTC 10’s new look, the more it’s made us think about all the memorable Android smartphones HTC has produced throughout the years – how some of them have reshaped things, and others have had us scratching our heads.
With that mind, let’s take a quick look at the history of HTC’s designs!
2008: The birth of Android; a humble beginning
If you don’t know it by now, you should: HTC has been there since the beginning, literally! Being an original member of the Open Handset Alliance (OHA), HTC collaborated with Google on its Linux-based operating system for mobile phones, to deliver the first commercially available Android-powered smartphone in the HTC Dream – also known by many as the T-Mobile G1 – the granddaddy of them all.Aesthetically, the QWERTY landscape form factor of the handset might not be in huge circulation nowadays, but it was something seen as a more logical solution for smartphones back them. You can say it looked “cute” with its “chin” sticking out, which went on to became a notable design trait in other HTC phones later on. Another notable thing to point out with its design relates to the hinge used by the QWERTY keyboard, one that didn’t necessarily slide out, but rather, moved in an unconventional arching motion.
The phone wasn’t perfect and doesn’t scream premium by today’s standards, but at the time, its design stood out from the crop to establish Android’s identity from its competition.
2009: Back-to-back slate designs
For its second Android smartphone released in early 2009 – the HTC Magic/T-Mobile myTouch 3G – the company simply took the design of the G1 previously, but opted to remove the keyboard – resulting in just a simple looking slate design. Again, the design isn’t grandeur by any means, keeping simple and cute just like before.
However, towards the end of the year, the company surprised many by coming out with theHTC Hero. While it shares the understated design language of the two previous smartphones, some would consider the Hero to be the device that placed HTC on that path to premium with its one-of-a-kind looks. Its unique design not only pertained to the “chin” it was rocking, but rather, the material that comprised its body. With a Teflon coating, the HTC Hero managed to stay clean looking – while also providing a manageable amount of grip.
And crazy to believe it, but the Hero was HTC’s first Android smartphone to feature a built-in 3.5mm headset jack!
Early 2010: Legendary rise
2010 proved to be a banner year for the Taiwanese company, as the rush of Android smartphones from them were relentless. First and foremost, HTC brought us the very first Nexus-branded smartphone – the Google Nexus One. This phone was an evolutionary leap for the company in terms of design. Having experimented with Teflon with the Hero previously, HTC stepped up its game with the cleaner, more refined looking Nexus One. You could say that it popularized the notion of “unibody” designs, casings fashioned from one piece of material – in this case, a Teflon coated case to resist dirt and debris.
Not long after the release of the Nexus One, HTC came swinging with a variant in the form of the HTC Desire. It remained faithful to its sibling’s design, but swapped out the trackball in favor of a trackpad – while also fusing a metal frame with a mostly plastic rear casing.
Acclaimed by many to be HTC’s finest effort up to this time, the HTC Legend astounded many with its incredible level of detail and quality craftsmanship. In actuality, the HTC Legend is the true successor to the HTC Hero. Opting to go with a body fashioned from one piece of aluminum, HTC’s legendary expertise in design was at its fullest with the Legend. It’s hard to imagine where HTC is currently without paying homage to the HTC Legend.
Mid to late 2010: Becoming more desirable
For the rest of 2010, however, we didn’t see another handset with the same level of prestige that accompanied its early 2010 smartphones. There wasn’t a shortage or anything like that, but the phones released between mid to late 2010 didn’t have the same level of high-quality design. In fact, this was when we began to see the company recycling its designs, some of which even spawned subtle variants.
The HTC EVO 4G is a memorable phone, but in HTC’s design history, it doesn’t really rise to the top of the ladder. Yes, it should be pointed out that it was one of the few phones in existence to be released with a built-in kickstand, but nothing else really jumped out with its design. Other smartphones, like the Droid Incredible, Wildfire, Aria, Desire HD, and Inspire, all seemingly weren’t as provocative because you could argue that they all had recycled designs – variations of the original HTC Desire.
Despite the underwhelming options, HTC managed to at least end the year with some stunning designs. Both the T-Mobile G2 and myTouch 4G were serious upgrades to their respective predecessors. The G2, in particular, was a far more premium looking and constructed smartphone with an even better keyboard. Conversely, the myTouch 4G also received the same treatment as well. Both handset boasted elements that came from the Nexus One and Desire, so HTC at the very least had a couple good looking smartphones to end 2010.
2011: Sensational and targeting specific demographics
By now, HTC has established itself as the premier smartphone maker that was a cut above the rest with its stunning designs. For 2011, though, we saw HTC keeping to its Desire design language, as most handsets released throughout the year kept featuring subtle changes. From the HTC Thunderbolt and Desire S to the Rezound, and EVO 3D, they all kept to the same theme. Don’t get us wrong, some of them still offered a metal chassis, but there wasn’t anything majorly new and different with them.
Then a sensation suddenly came along to spice things up! In mid-2011, the HTC Sensation was released to prove again that the company was capable of producing something original. While it still shared the principal design elements established by the Desire, the Sensation boasted an evolutionary design that consisted of an aluminum chassis, beveled glass display, and an eye-catching tri-colored pattern design with its rear casing.
Beyond the Sensation, HTC did manage to experiment by venturing out to other designs for differentiation beyond the Desire-esque looking phones they’ve been kicking out. The HTC ChaCha and Salsa are two examples of that, as these so-called Facebook phones appeared vastly different, as their designs really catered to the teens and tweens demographic they sought after. To HTC’s credit, they weren’t inferior constructed phones, especially the ChaCha, which took after many of the HTC Hero’s qualities.
Then a sensation suddenly came along to spice things up! In mid-2011, the HTC Sensation was released to prove again that the company was capable of producing something original. While it still shared the principal design elements established by the Desire, the Sensation boasted an evolutionary design that consisted of an aluminum chassis, beveled glass display, and an eye-catching tri-colored pattern design with its rear casing.
Beyond the Sensation, HTC did manage to experiment by venturing out to other designs for differentiation beyond the Desire-esque looking phones they’ve been kicking out. The HTC ChaCha and Salsa are two examples of that, as these so-called Facebook phones appeared vastly different, as their designs really catered to the teens and tweens demographic they sought after. To HTC’s credit, they weren’t inferior constructed phones, especially the ChaCha, which took after many of the HTC Hero’s qualities.
This phone was particularly a shakeup for them, since HTC decided to go with a curved polycarbonate body – forgoing the usual flatter looking aluminum casings of its previous high-end phones. The result was a surprising one nonetheless, because they still managed to forge an elegant phone that embodied the strict design approach the company has been known for. Metal, however, wasn’t entirely out of the loop, given that the mid-ranger in the series, the HTC One S, was blessed with a sleek looking anodized metal chassis. In certain instances, some folks regarded the HTC One S as being superior in design than the flagship One X.
After the big hoopla that surrounded the announcement of its new One series, the rest of 2012 was accompanied by a reserved tone. The Desire line continued to thrive, showing only some minor, iterative changes. In fact, you can say that the Desire line no longer left the same impression it did when it was first introduced, given that many of these new Desire phones were merely low-to-mid range devices with forgettable designs.
For the backend of 2012, HTC expanded its One line with the announcement of the One SC, One ST, One X+, One VX, and One SV. All of them, were merely variants of the One series devices the company announced earlier in the year. All of this made people question whether the company was expunged of any new ideas, considering the focal shift from metal to plastic with the One X.
2013: A radical one
After a tepid 2012, the Taiwanese company started off 2013 with what’s arguably its most differentiated Android phone to date – the HTC First. Design-wise, its latest attempt at the all-inclusive Facebook phone was a stark contrast to what HTC has been doing since Android’s birth. Sporting a cleaner, more minimalist design, it doesn’t try to be as flashy or premium as its previous efforts. Some of its key design changes include its flush camera, in comparison to the rather big, protruding lens that stood out on HTC’s other devices, and a flat rear casing with a soft touch matte finish.
The most radical design in HTC’s history came with the HTC One’s arrival, codenamed the M7. Many people will certainly agree that this was HTC finest looking phone, adopting a new premium design language that would be the foundation for years to come. Having been exposed to declining revenues, due to the emergence of Samsung’s rise to the top of the Android world, HTC delivered what’s arguably one of the all-time best designed phones in history: the HTC One (M7).
Using polycarbonate as the main component in its previous flagship, the HTC One went back to a more premium design language with a body made out of aluminum. This, naturally, gave the phone its premium feel, as many phones at the time still continued to be constructed out of plastic. Not only was there that sense of premium, but the way it curved provided an ergonomic fit in the hand. Furthermore, new additions like the micro holes comprising the earpiece and speaker, gave the phone a symmetrical appearance like nothing before it.
Impressively enough, the HTC One’s (M7) design can still hold up today, showing to us how designs can carry a phone very far.
2014: Sticking to the one design
While it wasn’t an overhaul, the M8 did manage to become a pleasantly designed phone worthy of being the M7’s successor. Well, you could say that the minor changes were probably overshadowed by the fact that the M8 featured a new Duo camera system. Besides that, though, the M8’s industrial design helped to keep it in good standing throughout the year.
Hard to believe, 2014 ended up being one of the slowest years for HTC when it came to product releases. Scaling back in comparison to previous years, the company announced a few variants of the M8, as well as devices in its Desire line. Most of the Desire handsets released in 2014 again didn’t offer new designs. Regardless of that, the next notable change in HTC’s design history came with the release of the HTC J Butterfly (also known as the HTC Butterfly 2 in other markets).
We can agree that the Butterfly 2 wasn’t nearly as stylish as the M8 from earlier in the year, as it swapped out the metal body for a polycarbonate one, which some view as a response to the water resistant construction of the Samsung Galaxy S5 at the time. Therefore, the HTC Butterfly 2’s design appeared lukewarm in comparison to the premium look of the M8. Even without the premium attachment, it showed us that HTC was willing and able to design a water resistant phone – choosing to compromise with a polycarbonate body to gain the feature.
2015: Flatter results
Hard times of late didn’t make 2015 an eventful year for HTC. Samsung and Apple continued their dominance in the market, and other emerging players in the space – LG, Huawei, andMotorola – managed to keep pace. As for HTC, the company scaled things back even more by announcing even fewer smartphones than ever before.
